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‘Setting the guinea pigs free’: Towards a new model of community-led social marketing
10 September 2009
Summary: Objectives: To offer the opportunity to discuss the positive contribution of co-production approaches in the field of social marketing. Study design: Recognizing the ever-evolving theoretical...
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A.J. Smith,
L. Henry
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e1-e5
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Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults
14 September 2009
Summary: Objectives: To formulate ‘best practice’ guidelines for social marketing programmes for adolescents' and young adults' sun protection. Study design: A Delphi consensus process. Methods: Eleve...
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K.M. Johnson,
S.C. Jones,
D. Iverson
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e6-e10
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‘Learn the signs. Act early’: A campaign to help every child reach his or her full potential
22 September 2009
Summary: Objective: To examine the application of a social marketing approach to increase the early identification and treatment of autism and other developmental disorders. Study design: The interven...
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K.L. Daniel,
C. Prue,
M.K. Taylor,
J. Thomas,
M. Scales
et al.
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e11-e16
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Let's talk about smear tests: Social marketing for the National Cervical Screening Programme
09 September 2009
Summary: Objectives: The overall aim of the work was to increase participation by Māori and Pacific women in the National Cervical Screening Programme (NCSP) in New Zealand using a social marketing in...
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G.R. Bethune,
H.J. Lewis
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e17-e22
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Applying core principles to the design and evaluation of the ‘Take Charge. Take the Test’ campaign: What worked and lessons learned
28 September 2009
Summary: Objectives: To describe the application of seven core principles to the design and evaluation of a human immunodeficiency virus (HIV) testing social marketing campaign as a case study example...
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J.L. Fraze,
J.D. Uhrig,
K.C. Davis,
M.K. Taylor,
N.R. Lee,
S. Spoeth,
A. Robinson,
K. Smith,
J. Johnston,
L. McElroy
et al.
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e23-e30
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An evaluation of an attempt to change the snacking habits of pre-school children using social marketing
22 September 2009
Summary: Objectives: To demonstrate the feasibility and value of social marketing over a wide geographical footprint, and to improve the snacking habits of pre-school children. Study design: Two cross...
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J. Richards,
A. Hackett,
B. Duggan,
T. Ellis,
D. Forrest,
P. Grey
et al.
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e31-e37
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