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‘Setting the guinea pigs free’: Towards a new model of community-led social marketing, 10 September 2009 A.J. Smith, L. Henry pages e1-e5 Abstract | Full Text | Full-Text PDF (207 KB)
Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults, 14 September 2009 K.M. Johnson, S.C. Jones, D. Iverson pages e6-e10 Abstract | Full Text | Full-Text PDF (131 KB)
‘Learn the signs. Act early’: A campaign to help every child reach his or her full potential, 22 September 2009 K.L. Daniel, C. Prue, M.K. Taylor, J. Thomas, M. Scales pages e11-e16 Abstract | Full Text | Full-Text PDF (134 KB)
Let's talk about smear tests: Social marketing for the National Cervical Screening Programme, 09 September 2009 G.R. Bethune, H.J. Lewis pages e17-e22 Abstract | Full Text | Full-Text PDF (217 KB)
Applying core principles to the design and evaluation of the ‘Take Charge. Take the Test’ campaign: What worked and lessons learned, 28 September 2009 J.L. Fraze, J.D. Uhrig, K.C. Davis, M.K. Taylor, N.R. Lee, S. Spoeth, A. Robinson, K. Smith, J. Johnston, L. McElroy pages e23-e30 Abstract | Full Text | Full-Text PDF (561 KB)
An evaluation of an attempt to change the snacking habits of pre-school children using social marketing, 22 September 2009 J. Richards, A. Hackett, B. Duggan, T. Ellis, D. Forrest, P. Grey pages e31-e37 Abstract | Full Text | Full-Text PDF (174 KB)
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