Public Health
Volume 123 , Pages e23-e30 , September 2009

Applying core principles to the design and evaluation of the ‘Take Charge. Take the Test’ campaign: What worked and lessons learned

  • J.L. Fraze

      Affiliations

    • National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Centers for Disease Control and Prevention, 1600 Clifton Road, NE, MS E-49, Atlanta, GA, USA
    • Corresponding Author InformationCorresponding author. Tel.: +1 404 639 3371; fax: +1 404 639 2007.
    • ,
  • J.D. Uhrig

      Affiliations

    • RTI International, USA
    • ,
  • K.C. Davis

      Affiliations

    • RTI International, USA
    • ,
  • M.K. Taylor

      Affiliations

    • Porter Novelli, USA
    • ,
  • N.R. Lee

      Affiliations

    • Social Marketing Services, Inc., USA
    • ,
  • S. Spoeth

      Affiliations

    • Spoeth Strategic Communications, Inc., USA
    • ,
  • A. Robinson

      Affiliations

    • Porter Novelli, USA
    • ,
  • K. Smith

      Affiliations

    • KLS Public Relations, USA
    • ,
  • J. Johnston

      Affiliations

    • National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Centers for Disease Control and Prevention, 1600 Clifton Road, NE, MS E-49, Atlanta, GA, USA
    • ,
  • L. McElroy

      Affiliations

    • National Center for HIV/AIDS, Viral Hepatitis, STD, and TB Prevention, Centers for Disease Control and Prevention, 1600 Clifton Road, NE, MS E-49, Atlanta, GA, USA

Received 22 December 2008 ,Revised 26 August 2009 ,Accepted 28 August 2009.

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PII: S0033-3506(09)00235-2

doi: 10.1016/j.puhe.2009.08.006

Public Health
Volume 123 , Pages e23-e30 , September 2009

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