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Public Health
Volume 123, Issue 9
, Pages 581-582
, September 2009
e-Supplement–World Social Marketing Conference 2008: Where is our Coke?
References
- Smith B. New challenges, new future. Available at: http://www.tcp-events.co.uk/wsmc/keynotes.html [last accessed 14.08.09].
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- Smith AJ, Henry L. ‘Setting the guinea pigs free’: towards a new model of community-led social marketing. Public Health 2009. doi:10.1016/j.puhe.2009.07.010.
- . Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults. Public Health. 2009;
- . ‘Learn the signs. Act early’: a campaign to help every child reach his or her full potential. Public Health. 2009;
- . Let's talk about smear tests: Social marketing for the National Cervical Screening Programme. Public Health. 2009;
- Fraze JL, Uhrig JD, Davis KC, Taylor MK, Lee NR, Spoeth S, et al. Applying core principles to the design and evaluation of the ‘Take Charge. Take the Test’ campaign: what worked and lessons learned. Public Health 2009. doi:10.1016/j.puhe.2009.08.006.
- Ellis T, Richards J, Hackett A, Duggan B, Forrest D, Grey P. An evaluation of an attempt to change the snacking habits of pre-school children using social marketing. Public Health 2009. doi:10.1016/j.puhe.2009.07.001.
- National Consumer Council (2006). It's Our Health! Realising the potential of effective social marketing. London.
PII: S0033-3506(09)00234-0
doi: 10.1016/j.puhe.2009.09.002
© 2009 The Royal Society for Public Health. Published by Elsevier Inc. All rights reserved.
« Previous
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Public Health
Volume 123, Issue 9
, Pages 581-582
, September 2009
