Public Health
Volume 123 , Pages e1-e5 , September 2009

‘Setting the guinea pigs free’: Towards a new model of community-led social marketing

Received 6 January 2009 ,Revised 15 May 2009 ,Accepted 20 July 2009.

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PII: S0033-3506(09)00201-7

doi: 10.1016/j.puhe.2009.07.010

Public Health
Volume 123 , Pages e1-e5 , September 2009

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