Public Health
Volume 123, Supplement 1 , Pages e1-e5, September 2009

‘Setting the guinea pigs free’: Towards a new model of community-led social marketing

Unique Improvements, PO Box 85, Liverpool L36 4WY, UK

Received 6 January 2009; received in revised form 15 May 2009; accepted 20 July 2009. published online 10 September 2009.

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PII: S0033-3506(09)00201-7

doi:10.1016/j.puhe.2009.07.010

Public Health
Volume 123, Supplement 1 , Pages e1-e5, September 2009

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