Public Health
Volume 123 , Pages e17-e22 , September 2009

Let's talk about smear tests: Social marketing for the National Cervical Screening Programme

  • G.R. Bethune

      Affiliations

    • Manager, Communications and Marketing, National Screening Unit, Ministry of Health, Auckland, New Zealand
    • Corresponding Author InformationCorresponding author. Ministry of Health, National Screening Unit, Private Bag 92522, Wellesly Street, Auckland, New Zealand. Tel.: +64 9 580 9035; fax: +64 9 580 9001.
    • ,
  • H.J. Lewis

      Affiliations

    • Clinical Leader, National Cervical Screening Programme, National Screening Unit, Ministry of Health, Wellington, New Zealand

Received 14 January 2009 ,Revised 19 May 2009 ,Accepted 10 June 2009.

References 

  1. Ministry of Health, New Zealand . Cervical screening in New Zealand. A brief statistical review of the first decade. Wellington: National Cervical Screening Programme (NCSP); 2005;Available from: www.nsu.govt.nz
  2. Canfell K, Clements M, Harris J. Cost effectiveness of proposed changes to the National Cervical Screening Programme. Report to the National Screening Unit Wellington: New Zealand Ministry of Health; 2008;
  3. National Cervical Screening Programme . Monthly coverage statistics. Wellington: New Zealand Ministry of Health; 2008;
  4. Tautoko Kahui. Literature review – health promotion: breast and cervical screening. Report to the National Screening Unit Wellington: New Zealand Ministry of Health; 2004;
  5. Fisher E, Pipi K, Howearth J. Informing the development of a communications campaign for the National Cervical Screening Programme. Report to the National Screening Unit Wellington: New Zealand Ministry of Health; 2005;
  6. Women's Health Action Trust . New directions for cervical screening education resources. A report and literature review for the National Cervical Screening Programme Wellington: New Zealand Ministry of Health; 2000;
  7. Maibach E, Shenker A, Singer S. Results of the Delphi survey. J Health Commun. 1997;2:304–307
  8. Millett C, Zelenyanszk C, Furlong C, Binysh K. An evaluation of a social marketing campaign to reduce the number of London women who have never been screened for cervical cancer. J Med Screen. 2005;12:204–205
  9. Scottish Government . Equally well. Report of the Ministerial Task Force on Health Inequalities Edinburgh: Scottish Government; 2008;
  10. Rosenstock I, Strecher J, Becker M. Social learning theory and the health belief model. Health Educ Behav. 1998;15:175–183
  11. Prochaska JO, DiClemente CC, Norcross JC. In search of how people change. Am Psychol. 1992;47:1102–1114

PII: S0033-3506(09)00163-2

doi: 10.1016/j.puhe.2009.06.006

Public Health
Volume 123 , Pages e17-e22 , September 2009

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