Public Health
Volume 123, Supplement 1 , Pages e17-e22, September 2009

Let's talk about smear tests: Social marketing for the National Cervical Screening Programme

  • G.R. Bethune

      Affiliations

    • Manager, Communications and Marketing, National Screening Unit, Ministry of Health, Auckland, New Zealand
    • Corresponding Author InformationCorresponding author. Ministry of Health, National Screening Unit, Private Bag 92522, Wellesly Street, Auckland, New Zealand. Tel.: +64 9 580 9035; fax: +64 9 580 9001.
    • ,
  • H.J. Lewis

      Affiliations

    • Clinical Leader, National Cervical Screening Programme, National Screening Unit, Ministry of Health, Wellington, New Zealand

Received 14 January 2009; received in revised form 19 May 2009; accepted 10 June 2009. published online 09 September 2009.

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PII: S0033-3506(09)00163-2

doi:10.1016/j.puhe.2009.06.006

Public Health
Volume 123, Supplement 1 , Pages e17-e22, September 2009

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